Aamir Khan has been everywhere lately, actively promoting his latest film Sitaare Zameen Par. Over the past few months, he’s made appearances on several popular Indian YouTube channels to spread the word. Now, six weeks after its theatrical release, the film is heading to YouTube—but instead of being free or on a subscription-based OTT platform, it will follow a pay-per-view model.Aamir launched a new YouTube channel called Aamir Khan Talkies. He said all films from his production house will eventually be available there, with some content behind a paywall and some available for free. The channel will also be a platform to support and promote work by new filmmakers.To promote this move, Aamir created a special video with his son Junaid Khan. In the promo, they recreate a memorable scene from Aamir’s cult classic Andaz Apna Apna. Aamir plays the role of Deven Verma (who played his father in the original), while Junaid steps into Aamir’s old role as Amar. The scene they recreate is the one where Amar convinces his father to shut down their barber shop and start a bangle business. In this new version, they use the same setting to discuss the YouTube release of Sitaare Zameen Par. Aamir also humorously references some of his past flops like Thugs of Hindostan and Laal Singh Chaddha, even jokingly calling his son a “nepo kid.”Aamir’s younger son Azad makes a cameo at the end, and the original ‘Andaz Apna Apna’ director, Rajkumar Santoshi, also shows up. Santoshi is currently working on ‘Lahore 1947’ with Sunny Deol and Preity Zint, which is being produced by Aamir. At a press conference in Mumbai, Aamir explained why he chose YouTube over OTT platforms. He revealed he turned down a ₹125 crore deal from a major OTT service and said, “Almost 55 crore Indians visit YouTube in a single day. I thought that if I land on YouTube, I can showcase my content everywhere and because of UPI, all Indians can easily pay for it.”Meanwhile, on work front for Junaid. He was last seen in ‘Loveyapa’ with Khushi Kapoor after his debut film ‘Maharaj’ which had released on OTT.
