Aamir Khan, or as they call him, the ‘perfectionist,’ recently started a conversation regarding the affordability of multiplexes ahead of ‘Sitaare Zameen Par’ YouTube release. The actor-producer got candid about the economics of multiplexes and decoded why they cost heavy for a cinephile. He also expressed his concern over the matter and shared his vision on making movies easily accessible for cinema lovers.
The adorability of multiplexes
The ‘Sitaare Zameen Par’ star spoke not just about the high ticket price, but also the cost of food and beverages in multiplexes. While speaking to ANI, he shared, “I think multiplexes have been made since 2005-2006. And because of that, their investments are so heavy. The rent they pay in big cities is very high. And the kind of convenience they give in multiplexes. It is very posh and high-level, and thus the cost of those things increases. The cost of tickets increases. The cost of food and drinks also increases.” Further, comparing multiplexes with high-end luxury hotels, he continued, “It is like when you go to a 5-star hotel. You will get the same tea at a very low price. In a 5-star hotel, you will get it at a very high price. Because in a 5-star hotel, they are giving you more facilities. They are giving you a 5-star environment.”He added, “Most of the multiplexes. I won’t say every multiplex. But most of the multiplexes have become very posh. Until you don’t have a certain level of economic earnings, you won’t be able to go there.”
‘Sitaare Zameen Par’ YouTube release
Aamir Khan announced that ‘Sitaare Zameen Par’ will debut on the official YouTube channel of Aamir Khan Talkies starting August 1, following a pay-per-view format. The actor says the model that he has made addresses the affordability factor of multiplexes. “The people who can’t afford such a posh environment (multiplex). They are my audience. I want to reach them. In this way, every person can enjoy the cinema. They can enjoy the cinema of their choice,” he shared.
