Content creator Apoorva Mukhija, popularly known as The Rebel Kid, recently opened up about facing intense public scrutiny and media trial after her controversial appearance on Samay Raina’s India Got Latent show just a few months ago. Alongside Ranveer Allahabadia, Apoorva had come under fire for alleged inappropriate remarks that triggered mass outrage and multiple FIRs.While legal proceedings are still underway, Apoorva is now shedding light on the aftermath of the backlash, particularly the media narrative and public response, which, she says, reminded her of what Rhea Chakraborty went through after the death of Sushant Singh Rajput.‘It’s the audience that allows them to keep doing it’Speaking to Bollywood Bubble, Apoorva called out the public’s role in fuelling sensationalist content and encouraging toxic coverage. Referring to the way Rhea was mobbed outside court during her own media trial, Apoorva said the cycle is perpetuated because of the demand for viral, clickable content.“Look at the amount of views those videos have. People like us give them the right to do this. That sort of gives them the right to do this. It’s the audience that views this content, shares it, and mocks it. That content is what allows them to keep doing it over and over again,” she said.
Public reaction fuels toxic trends, says ApoorvaAccording to Apoorva, the consistent attention, whether in the form of outrage, mockery, or curiosity, is what keeps such content alive. She suggested that as long as the public continues to engage with these stories, creators and platforms will keep producing them.Despite the trolling, criticism, and emotional toll, Apoorva maintains a reflective and composed stance. When asked how she remains strong, she responded with a mix of acceptance and humour: “I mean, it’s a combination of everything, honestly. I’ve just had a lot of experiences, but experiences are just stories; they make for great story times. So it’s okay.”
