With less than a week to go before the release of 2025’s most anticipated Hindi film, War 2, the buzz is hitting fever pitch. The advance booking window officially opens tomorrow, August 10, and in the meantime, it is now reported that the ticket prices of ‘War 2’ may be higher and in the range of other big movies like ‘Pushpa 2’. ‘War 2’ stars Hrithik Roshan along with Jr NTR and Kiara Advani. The film is directed by ‘Brahmastra’ director Ayan Mukerji. According to a report in Bollywood Hungama, Yash Raj Films (YRF) has locked in the ticket pricing strategy for the action spectacle. A trade insider was quoted by the portal saying, “YRF has asked cinemas to go for mega blockbuster pricing for War 2. They feel it is justified since it is a highly anticipated film and one of the biggest films to release in India across languages and industries in 2025. The cinemas have also agreed with the directive as they are confident that there is going to be a heavy demand for the film due to its casting, mass appeal, extended holiday period and the popularity of the YRF Spy Universe.”Another source added, “Since it is the mega blockbuster slab, the ticket rates are expected to be in the same range as Pushpa 2 – The Rule.” The Allu Arjun-led Pushpa 2 was the last major release to adopt pricing above the regular blockbuster bracket.The production house had also made ‘Pathaan’ and adopted the same strategy that time. Even back then, YRF had instructed cinemas to opt for blockbuster pricing, pegged at the same rate as the 3D version of Brahmastra (2022). But with War 2, the bar has been raised — the mega blockbuster tag means ticket prices will be even higher.‘War 2’ follows in the footsteps of War (2019), which paired Hrithik with Tiger Shroff under Siddharth Anand’s direction and emerged as that year’s biggest hit. All eyes are now on whether the sequel can replicate or live up to the success of ‘War’.
