With less than a month to go for its theatrical release, War 2, starring Hrithik Roshan and Jr NTR, has already pulled off a major pre-release move in the Telugu market. Well-known producer and distributor Naga Vamsi of Sithara Entertainment has acquired the Telugu distribution rights of the film, reportedly shelling out a massive Rs 80 crore.The action thriller, directed by Ayan Mukerji, is one of the most anticipated releases of the year and a key instalment in the YRF Spy Universe. With the teaser already generating immense buzz, War 2 is scheduled to hit theatres on August 14 in both standard and IMAX formats.Naga Vamsi says War 2 will mark a hat-trick with Jr NTRReuniting with Jr NTR after previously working on Aravindha Sametha and Devara, Naga Vamsi expressed confidence that War 2 will complete a hat-trick of successes. Taking to Twitter, he wrote: “Yes… it’s War 2… Couldn’t be happier to reunite with my dearest @tarak9999 anna. After Aravindha Sametha and Devara, it’s time for the hat-trick and we are going all in no matter what. Dear fans… get ready! You are going to witness the man of masses like NEVER before... Let’s celebrate together and shake it to the core this August 14th.”He also thanked the film’s lead cast and crew, adding, “A big thanks to the man of masses @tarak9999 anna, Greek God @iHrithik ji, director @AyanMukerji and Team @yrf for making us a part of this action spectacle and bringing the experience for the Telugu audience.”Jr NTR and Hrithik to stay apart in promotions to preserve mysteryInterestingly, the film’s promotional strategy is equally ambitious. To maintain the intrigue around Jr NTR and Hrithik Roshan’s shared screen presence, the two stars are not appearing together in promotional campaigns. This decision, according to insiders, is designed to heighten audience excitement and preserve the surprise of their on-screen chemistry.
Produced by Yash Raj Films, War 2 is a sequel to the 2019 blockbuster War. It also continues the interlinked narrative of YRF’s Spy Universe, which includes hits like Pathaan and Tiger 3. The screenplay is written by Shridhar Raghavan, with dialogues by Abbas Tyrewala.With a high-octane storyline and massive stakes involved, War 2 could prove to be a defining moment for Telugu distribution, especially if Naga Vamsi’s big gamble pays off. While the producer hasn’t officially confirmed the Rs 80 crore deal figure, industry sources suggest it marks one of the most expensive Telugu rights acquisitions for a Bollywood film.
